A concept store for business ideas
Future Archive
[ FRIENDS OF FUTURES ]Future Archive is a platform for systems, brands, and models with cultural and strategic depth.
The future is no longer abstract. It’s ecological. Political. Emotional. Urgent.
Branding alone isn’t enough. We need systems, narratives, and models that matter.
[ FUTURE ARCHIVE ]A studio that develops complete, ready-to-use business concepts. We don’t just design logos or visuals. We design systems: the idea, the structure, the story, the brand, the market fit.
Our work is often the first step for people who want to launch something meaningful (a hotel, a retreat, a store, a cultural format) but don’t yet have the concept. We build that concept. And then we offer it, as a product.
Design as language. Story as structure. Sustainability as responsibility. Future as material.
Curated branding, concept and strategy
Original projects, ideas, and formats
Future-ready systems, models, and tools
Business as a product
Most studios design for brands. We design the systems behind them.
Curated branding & visual systems
Brand & cultural development with purpose
Editions & in-house projects
Conceptual work & business models




For people with capital, space or ambition, and no concept yet.
Investors who want to realize something, but don’t know what
Developers looking for new use cases for existing spaces
Impact-driven startups
Institutions in transformation
Creative thought leaders
Brands seeking depth, not just design
Regions & communities looking for redefinition
Corporates who need outside thinking
What if business models could be sold like products?
Ready-to-launchNot as vague ideas. Not as decks. But as real, brand-ready, thought-through systems.
We sell business ideas like others sell products: branded, structured, ready. Three ways to work with us:
St. Johanns-Vorstadt 17
4056 BaselConcept file
Each offering includes
Franchises sell proven systems. Agencies sell branding. Brokers sell existing businesses. We develop, brand and prepare new ideas, and sell them as standalone products.
| Provider | Business model | Visual depth | Sustainability | Executable | Storytelling | Team required |
|---|---|---|---|---|---|---|
| IDEO / FoundersLane | ||||||
| Rocket Internet / Antler | ||||||
| Studio Dumbar / Snask | ||||||
| GastroConsult / Enchilada | ||||||
| Future Archive |
The missing link between capital, creativity and implementation, especially in DACH, Southern Europe and the Nordics.
A cultural and intellectual infrastructure that creates lasting learnings for the next generation.
The Whole Earth Catalog (1968–1998) curated tools, books, systems, and ideas for sustainable and self-sufficient living. Curated intelligence, interdisciplinary thinking, empowerment through design systems before brands. Future Archive sees itself as its spiritual descendant.
[ Rooted ]
[ Radical ]A radical design and architecture collective that asked: what if architecture was not physical, but conceptual? What if the city was a story, not a structure? Can design be critique? We channel their critical, narrative, and visionary approach.
We are not an agency. We are not consultants. We are a curated business concept boutique. Beautiful. Systemic. Purpose-driven.
[ FRIENDS OF FUTURES ]Oliver Meier
Partner
- Visionary & strategic
- Storytelling and product logic
- Pharma background: precision, responsibility
- Positioning, sales, acquisition, pitching
Elodie Maerki
Partner
- Branding and storytelling
- Visual thinking & emotional clarity
- Systematic creativity grounded in strategy
Design + Story + Model = Product.